ยาดม ของฝากที่กลายเป็นซอฟต์พาวเวอร์

From a humble daily remedy to a global sensation, Thailand's Yaa Dom inhaler has become an unexpected cultural ambassador. Thanks to K-pop idols like Lisa of BLACKPINK showing off their favorite brand, tourists now flock to buy these aromatic sticks by the dozen, making them one of Thailand's top souvenirs. What started as a simple menthol pick-me-up now travels to over twenty countries, proving that sometimes the best soft power comes in the smallest packages.